If she wears it, they will buy… This seems to be the core tenet of the “Kate Middleton Effect” phenomenon; sources from magazine cover stories to online inventories to company financial statements are heralding the immediate uptick in popularity of an item after Catherine, Duchess of Cambridge wears an item.
It comes as no surprise to that companies are thrilled when Kate wears one of their products , but what is most interesting about the “Kate Effect” is how companies are now choosing to directly re-name or market their items to attract customers to their brands in a new manner. This is great news for Kate fans such as ourselves as it means we are being treated to a full array of fashionable items by some of our favorite companies including the re-issuance of products that Kate has worn and were previously unavailable or sold out. We decided to share the other side of the “Kate Effect” with you today and look at the items bearing Kate’s namesake.
Item 1: Max Mara Kate Coat
Kate wore Max Mara’s beige cashmere coat back in November and it became an instant hit. One of our favorite retailers, House of Fraser, has a great blog article about how Max Mara re-issued the coat and named it the “Kate” coat just recently – and they have it for sale on their site! We love the gorgeous bow detail around the waist (there is nothing worse than a winter coat without any definition of your shape!) and also the great flattering funnel neckline.
Item 2: Aquatalia by Marvin K. Royal Booties
Duchess Catherine has stepped out in her Aquatalia boots so many times that our very own Christine/Heiress can identify them in her sleep. Kate is a devotee to the boots for a reason: they are comfortable, stylish and perhaps most of all weather-appropriate for many of the outdoor events that she attends. We like the treads on the bottom (slipping on ice is not Duchess-like) as well as the stylish yet classic silver hardware which can attach at the side with elastic for a flexible and yet sturdy fit. Aquatalia renamed the boots “Royal” (originally called “Rouge”) in honor of Kate shortly after she was seen wearing them for the hundredth time.
Item 3: Whistles Kate Silk Cream Blouse
Kate styled her engagement photos herself (!) and her choice of a Whistles blouse was perfect in capturing the moment – and apparently many other girls wanted to capture it as well as Whistles re-released the previous 2008 season blouse in 2011. A Whistles executive said that :” We [Whistles] are delighted that Catherine chose to wear Whistles in her engagement photographs.” With the popularity of the blouse being so much so that they re-released it – at a higher price, no doubt- we aren’t surprised they were thrilled.
Item 4: Issa Royal Engagement Dress
Arguably the most famous dress that Kate has ever worn, Issa London became an international fashion superstar after Kate chose their gorgeous silk blue wrap dress when introduced to the British people as the future Queen of England. Having worn an Issa dress myself, these dresses are the epitome of comfortable elegance- they are flattering to almost anyone with the way they are cut and yet they don’t look as casual as some wrap-style dresses can. It was re-released recently and rebranded as the Royal Engagement Wrap dress, so those looking to emulate Kate on this special day can do just that.
Item 5: Modalu Pippa Bag
While not exactly Kate, it’s within one degree of separation so we’re going to run with it. Kate’s younger sister, Pippa, has managed to acquire quite a following of her own and her fashion choices are often the talk of fashion websites. I think Pippa’s style reflects a more relaxed and adventurous side of the Middleton sisters as she does not have to follow the same strict guidelines and appropriateness as her sister being a non-member of the Royal family. Her being constantly photographed with her beloved Modalu bag had the company re-brand it as the Pippa Modalu bag, which is a great (and affordable) classic purse.
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